Cultivating Creativity
With its BB1 concept car, Peugeot has pushed back the conventions and boundaries of current automobile manufacturing to create a totally new solution to the current and future needs of urban mobility.
Capable of seating four people in a vehicle just 2.5 metres long, the BB1 concept car is a full electric vehicle that reinvents the automobile in every way: architecture, style, interior design, interior space, connectivity – while all the time respecting the environment.
| Peugeot Style Peugeot publicly shows the future styling direction of the Marque with the new SR1 concept car. This car embodies the whole new world of Peugeot, including the new corporate Lion badge, the symbol of a new evolving brand. Athletic, balanced, sensual, with an exclusive high-tech interior, this "dream-car" explores and reinterprets the theme of the "Grand Touring" car. Elegance, purity, dynamism, allure, controlled power... these expressions find their deepest meaning in the Peugeot SR1, a dream car par excellence. |
| Peugeot Concept Cars As a unique item, a concept car is not subject to the same economical or technical constraints as a production model. Its development, which is much quicker, generally requires 12 months from the initial brief to the presentation of the completed vehicle. Objective: to be ready for the motorshow where the vehicle will be unveiled. The idea of a concept car originates from a product strategy or styling strategy of a brand. It can also come from the proposals of designers invited to work on a particular subject or to make a particular designer's unique idea a reality. Over the years Peugeot has produced a number of stunning concept cars that have wowed audiences at the world's biggest motorshows. |
| Peugeot Design Contest In 2000, Peugeot held its first online international design competition, giving designers or even car enthusiasts from all over the world the opportunity to express their ideas for creating the Peugeot of the future. This event met with such overwhelming success that the Peugeot Design Contest is now held every two years. Each contest takes on a particular theme, and the winner's prize includes a full scale model built by Peugeot and displayed at a major international motorshow. |
