For Peugeot, identification of its different car models by means of numbers featuring a central 0 is an integral part of its genetic make-up.
In response to market fragmentation and the consequent need for a wider range of products, each with strong distinguishing features, in 2004 Peugeot decided to expand its naming system by doubling the central 0 – these models represents the larger SUV and family cars within the Peugeot range.
The 3-digit identity is an essential component of Peugeot’s brand identity. Representing the passenger cars within the Peugeot range, it conveys a very positive image for the brand - evoking quality, technology and performance. Approved by customers around the world, this numbering system operates as a sign of recognition and makes it easy to differentiate between models in the range: a central zero with a number on either side. It has not changed since the launch of the 201 in 1929, the very first ‘0’ designation, and provides three items of information about the model concerned:
1. The first number indicates the family to which the vehicle belongs, its size in the range.
2. The second digit – always 0 – is the link between the number denoting membership of a particular family and that denoting a particular generation. In early models, the ‘0’ on the front grille was the location where the crank shaft was inserted to start the engine.
3. The third figure indicates the generation of the model.
A recent change to the numbering system was announced in 2012, when Peugeot announced that the third number, representing the generation of the model, would remain with the number 8. The first new Peugeot model to retain the same name is the all-new Peugeot 308 (rather than being launched as the Peugeot 309). All future Peugeot models will also carry this new naming convention.
Anticipating the future expectations of customers and their increasingly diverse tastes, Peugeot is continuously expanding its product range. To complement its traditional range, Peugeot has introduced and will continue to introduce a number of new models.
To identify these specific models clearly – reserved for larger SUV and family cars - Peugeot expanded its numbering system in 2004, with the launch of the 1007 (not sold in New Zealand). These models are assigned a number with four digits instead of three, with a double central zero.
Originally pronounced ‘one-double-oh-seven’, the pronunciation was changed to ‘one-thousand-seven’ under pressure from the producers of the James Bond movie franchise. This pronunciation continues to all current models (eg. ‘two-thousand-eight’ rather than ‘two-double-oh-eight’).
The iconic RCZ, introduced in 2010, it is the first specialist Peugeot car not to utilise the numbering system with a central or double zero; – illustrating the brand’s “new identity”.
There are also other instances where letters are employed. Within the Peugeot car range, each family of car may include different bodystyles. These are designated by the same 3-digit number, with special symbols added as and when required. Such is the case for example of the Coupé Cabriolet bodystyle, designated by the letters CC (eg 308 CC), and the wagon bodystyle, identified by SW (eg. 308 SW).