03 10 2011PEUGEOT UNVEILS THE 4008 SUV

It’s the new SUV that the world is demanding and it’s coming to New Zealand!
With its distinctive, stylish appearance and its 2x4 & 4x4 capabilities, the 4008 is the modern response to the needs of all-terrain vehicle customers in a growing compact SUV market.
International launch
Around the world the market of all-terrain SUVs has been growing strongly since 2005. In Russia, all-terrain vehicles have long been predominant and currently account for 20% of the market, the majority being in the compact SUV segment. In China and Western Europe the market share of the SUVs has reached 10%, and covers a variety of customer demands. In Europe, this market share of the SUVs in segments C and D is increasing to the detriment of the SUVs of the E segment. In China, it is the attraction of the vehicle's status that is sought after. In Europe, SUVs fulfil the demand for distinctive, compact multipurpose vehicles with an environmental impact comparable to that of a conventional sedan.
And in New Zealand, SUVs have now accounted for a massive 21 per cent of sales for the first eight months of 2011. More SUV’s are now sold each month than small vehicles.
Peugeot’s new 4008 is the ideal response to this burgeoning demand. To be presented as a world première at the 2012 Geneva Motor Show, the 4008 will go on sale initially in international markets from the second quarter of next year and Peugeot New Zealand’s divisional manager, Simon Rose says “As the SUV segment continues to grow and diversify, timing is perfect to expand our SUV range. New Zealand will be among the first international markets to receive the 4008 and expects it to launch here mid 2012.” Pricing of this model will be confirmed closer to launch.
A complete range of all-terrain vehicles
With the 4008, Peugeot completes its range of vehicles suited to the variety of demands made by all-terrain customers. The 4008 is aimed both at customers who already own an all-terrain vehicle and at those looking for an alternative to sedan cars or MPVs. It’s a vehicle synonymous with leisure.
Distinctive style
It is born of the PSA/Mitsubishi partnership but the 4008 has a strong Peugeot identity and palpable European style.
Peugeot’s unique identity is demonstrated in the floating grille and the feline design of the lamp units with the marque’s visual signature: at the front, a line of LED daylight running lamps that complement the headlamps and at the rear, three sculpted red claws making up the rear lamps.
The 4008’s off-road character is emphasised with a vertical grille design, the inclusion of body sill protectors and prominent wheel arch protection trims to accommodate large 18-inch wheels enhanced by the sophisticated design of the wheel rims.
The almost-horizontal bonnet grooves and the style line - which extends to the rear wing where it dips again crossing the lamp – make for a highly distinctive and personal appearance. They seem to hollow out along the body side, accentuating the strong and dynamic aspect of the 4008.
Range enhancement
The exterior is highlighted by chromed components and the interior ambiance is enhanced by a careful choice of materials including the soft texture fascia extending to the instrument panel visor and the lacquered black detail of the centre console. A panoramic glass roof provides an airy environment with light flooding in, and is supplemented with side LED reading lamps.
With its strong and distinctive style, the 4008 is firmly rooted in the world of international compact SUVs. Its features and its equipment - like the Open & Go system, 18" alloy wheels, a touch screen navigation system and the reversing camera - are a result of Peugeot’s aim to provide a premium package for SUV buyers.
Multipurpose & Comfort
The platform of the 4008, taken in part from the 4007, has been reduced in length with shorter front and rear overhangs, down by 30 cm. Its long wheelbase and its wide front and rear track have been retained to guarantee maximum occupant space.
And yet its compact exterior dimensions – 4.34 m long, 1.80 m wide with a height of 1.63 m - make the 4008 particularly versatile. It’s truly manoeuvrable and highly versatile, so it’s ideal for everyday use in town and for holidays.
4x4 Transmission with Electronic Management
In four-wheel-drive versions the driver can select three transmission modes: "2WD", "4WD" and "LOCK" locking on four-wheel-drive. In both four-wheel-drive modes the distribution of the torque between the front and the rear is managed electronically. In LOCK mode the four-wheel drive transmission becomes permanent, with even greater distribution of torque to the rear wheels.
Engines adapted to the market
There will be one key engine for New Zealand:
A petrol 2.0l 113 kW (150hp) / 198 Nm 5-speed manual or CVT (continuously variable transmission)
To view images and find out more about the incredible 4008, click on the link below.