08 01 2012PEUGEOT INCREASES SALES GROWTH FOR 2011
Both new vehicle sales and market share were up for 2011, following stronger than expected sales in the light car segment of the market.
The Peugeot Eurolease component of the business, which offers short term new vehicle leasing in Europe, retains clear market leadership for NZ, as well as one of the strongest market share results in the world.
Simon Rose, Peugeot NZ’s divisional manager says “Given all the natural disasters and challenges faced last year, we are exceptionally proud to achieve these results. It’s rewarding news for the Eurolease NZ team who consistently ensure we deliver a great service and box well above our weight for a small country”
For anyone travelling to Europe this is a well recognised and trusted product that offers a viable alternative to a rental car with many additional benefits. Internationally, bookings were up 3% year on year so Peugeot also continues to dominate the worldwide market holding the number one spot again with 40% market share.
In New Zealand, Peugeot new car sales ended on 766 units with an 8% increase year on year for 2011. 207 model sales have spear headed this result and were up a huge 57% from the previous year as people continue to trend towards a more economical small car solution.
“As a strategy for continued growth in 2012 as new Peugeot models enter the market, we are aiming to reduce the price and increase the specification. We have also introduced various limited edition vehicles for the NZ market, like the New 207 Sportium at pricing never seen before in NZ” says Mr Rose.
The new 207 Sportium Auto range starts from $25,990 and includes features such as Alloy wheels & Bluetooth as standard, with a cielo full length panoramic glass roof, 17” Sports alloys & sports style chrome accessories on the Sportium SE Limited Edition model.
2012 promises to be another year of growth with a host of new models being launched into growing segments.