The new 308 GT will attract admiring glances wherever it goes. A number of exclusive design features are immediately apparent to differentiate the 308 GT. At the front, the Peugeot lion badge is proudly positioned in the grille and the exclusive direction indicators, positioned just above the GT's air intakes have an LED lighting signature that scrolls outwards in keeping with the car's technical excellence. At the side, discreet side skirts on the lowered body frame lend a broader presence, alongside stunning 18" 'diamant' alloy wheels, while the exterior mirrors are finished in black lacquer. And thanks to its high-gloss black diffusor surrounding twin exhaust pipes, the new 308 GT is every bit as eye-catching at the rear.
Finally, the GT signature is integrated into the grille, the tailgate and the front wheel panels while the range of colours includes exclusive Magnetic Blue paintwork.
Possessing all the strong design points of the 308 range while adopting differentiating styling features, the 308 GT presents fluid, sporty lines for those seeking exclusivity and dynamism.
Peugeot’s engineering excellence has ensured the new 308 GT has an exceptional power-to-weight ratio, which means it maximises its dynamic performance, whilst ensuring the driver is in full control at all times. Meanwhile, state-of–the-art chassis and suspension design deliver an intense level of enjoyment.
The new 308 GT features a the 133kW BlueHDi turbo diesel high-performance engine with 6-speed automatic gearbox. This engine includes Stop & Start technology and complies with current Euro 6 emission standards. Combined fuel consumption is a remarkable 4.0 l/100km and CO2 emissions are just 103g/km.
The sporty character of the new 308 GT is developed through a lower body position and optimised suspension. It delivers outstanding body stability, whilst ensuring a high level of comfort at all times and on every kind of road.
Once behind the wheel, a further boost to driving enjoyment comes in the form of the Driver Sport Pack. Activated by a button on the centre console, this feature enhances further the sports experience with:
Climb into the cabin and become one with new 308 GT. A head-up instrument panel, 9.7” touch screen and compact, perforated leather steering wheel, complete with GT badge, are all part of Peugeot’s i-Cockpit and guarantee a uniquely pleasurable driving experience.
Switching on the ignition displays a chequered flag GT greeting on the instrument panel, accompanied by a sporty ‘Redline’ colour scheme on the touch screen.
You'll also be struck by an impressive, top-quality cabin that wears its sporting heritage with pride. Here, the new 308 GT really excels, combining aluminium pedals, stainless steel door sills and Anthracite-coloured roof headliner and trim parts. The red stitching on the upholstery, dashboard, door panels and gear lever convey sporty style, with floor mats adding a final touch of GT flair. Each detail has been carefully crafted and finished, enhancing and enriching your driving experience.
The Peugeot 308 was crowned with the prestigious title of 2014 “European Car of the Year”, awarded by a jury of 58 senior European motoring journalists representing 22 European countries.
The European Car of the Year is an expert, independent judgement of all new cars on the European market. It is an international award, judged by a panel of senior motoring journalists across Europe. Its object is to acclaim the most outstanding new car to go on sale in the 12 months preceding the date of the title.
30 new models from American, Korean, European and Japanese manufacturers, on sale in Europe during 2013, were eligible for the 2014 “European Car of the Year” award. This list was reduced to seven finalist models. The 308 was the winner having received 307 points.
The 2014 “European Car of the Year” title represents the most prestigious recognition for the 308, which embodies the brand’s values of excellence, in terms of its design, elegant and dynamic, efficient concept based on an advanced approach to weight reduction, driving experience with its innovative instruments and controls (the PEUGEOT i-Cockpit) playing a part and quality of the highest level.
In addition, the development of the 308 included 4 million km of test driving, plus 15,000 hours of endurance testing to ensure we built the best car possible...no wonder the 308 was awarded with one of the most coveted automotive awards in the world.
The new 308 GT is an exemplary fusion of design and dynamic performance, offering a superb level of finished quality.
Inside and out, each element is fine-tuned to perfection: fine, premium-quality materials from foam-backed dashboard, through full-grain leather steering wheel, to heat-formed door panels.
Care and attention has gone into every detail - and it all adds up to a hugely pleasurable experience for driver and passengers alike.
It's durable too, with the 308 subjected to a significant amount of durability testing in its development phase. In addition to 4 million kilometres of test driving, the 308 underwent 15,000 hours of endurance testing, including 2,500 hours of 4-post rig testing. The air conditioning was tested for 250,000 cycles, the touchscreen had around 4.3 million press actions without failure and there are 1,800 quality controls in factory final acceptance. That's the meaning of quality.
29 JANUARY 2014
At the 29th International Automobile Festival, the Peugeot 308 was voted the Most Beautiful Interior of the Year 2013 by a jury of experts...
03 MARCH 2014
Peugeot 308 voted 2014 'European Car of the Year' by 58 senior motoring journalists representing 22 countries.